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PAUL has been transmitting the values that make it uniquely “Maison de Qualite” since 1889, above all, PAUL is the fruit of a proud family sage that dates back for more than 125 years. The story of five generations of men and women committed to carrying on the traditional taste of really good bread.
Four million customers go through the door of PAUL shops each month.
PAUL makes 43 different kinds of rustic and fancy breads, plus a vast selection of viennoiserries, pastries and seasonal sandwiches. there are also light French style snacks with sweet and savoury tarts, a variety of crepes, simple dishes and mixed salads available at PAUL bakery restaurants.
PAUL currently counts a network of over 500 bakery/pastry shops, offering a distinctive French style of refined living available to consumers over the world. this little taste of France has won a loyal following in 32 countries. from Paris to Bangkok and London to Washington & now, the first time in Vietnam, PAUL is proud to say that its bread has same inimitable nutty flavor as in France. because the success of the PAUL concept allows no room for compromise.

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